Don't overlook the power of a properly designed press release. These solutions can be powerful marketing tools for any organization and business owner who thinks they are otherwise at risk of losing significant advertising. While the press release may be viewed as a rather outdated form of communication today, due to the fact that we can almost instantly "like", make friends with, or tweet someone or something, mainstream media thinks otherwise.
You should choose a good press release writer who knows how to keep in mind the goals of the press release author as well as the recipient's needs. In fact, building this document is so important that if you don't do it correctly, you have very little chance of getting the attention of the busy news editor. Remember you have to see hundreds of press releases every day and you only have a couple of seconds each to make a decision.
Newsworthy, Not Fluff!
Every business should consider an opportunity, periodically, to create and distribute a launch. However, this should not be done for the good, as the launch itself must be attached to a story. You must have a newsworthy event and you cannot simply use a press release to try to sell something. Remember that "key" is the key, and the news editor is looking for a hook of some kind to give it importance.
During the early stages, the editor of the press release should take care to ensure that no lint is found in the document. It should be direct and to the point, with facts as they are and not influenced by opinions. Remember that a properly constructed document can be very impressive, while remaining neutral. Be careful not to stray too far from this approach.
Make it easy for the editor!
The mark of a good press release writer is his ability to compose a statement that the publisher accepts, word for word. Busy editors often look for this high-quality material and it is a true indication of success if your publication is reproduced by the media "as is". For best quality press you have to hire the best press release distribution service agency. They will take more care about your topics & press write.
There are so many different distribution channels for launch, it can be quite difficult to select. Some are web based, others are traditional or a combination of both. Always make sure you are targeting your distribution to the most appropriate outlets based on your niche, your keywords, or specialty. Whether you distribute online or traditional media only, the scale of the distribution and the company's expertise in reaching key journalists will determine the appropriate costs.
Don't reinvent the wheel
Choose a press release writer who understands how to use the convention. As publishers are used to scanning through the items they receive, they focus on conventional items like the header, subtitle, contact details, release date, and any restrictions. You should never resist convention if you want to succeed in your efforts.
We live in a communicated world; we can be sure of that. However, the ubiquitous press release still has an important place in our marketing efforts and can get considerable exposure for us if we approach the project correctly.