According to new research, more than 90 percent of survey takers said they notice text and graphics on vehicles regularly. Vehicle graphics not only make your message more memorable to potential customers, but they also make the car more attractive to the eye. They can be used to highlight special features, or simply create an overall effect that is pleasant to look at. With the right graphics, you can really make your car stand out and get noticed.
As with all kinds of advertising, it's important to select the right vehicle graphics for your particular brand, business, or program. While the general principle of creating brand recognition is the same no matter what kind of advertising you use, there are some special considerations when it comes to billboards, for example. A good rule of thumb is to avoid words, designs, or images that may cause offense to your potential clients. For instance, if you're an alcoholic beverage company, don't use logos or slogans that say "light up my mouth!"
One way to help ensure the safety of people driving your cars, trucks, or SUVs is to install anti-theft devices, such as vehicle grilles or side steps. You can also enhance your brand recognition with the installation of a custom car grille. Other options for vehicle lettering include lettering on your bumpers, hood, trunk, and side windows. If your brand has adopted a "think before you act" attitude, you might want to consider installing an LED symbol or "flame" on the hood. Customizing your vehicle graphics and lettering is not only functional, but also helps in creating a more personalized look. It's important to be consistent with your branding, so it's best to plan your campaign accordingly.
When it comes to advertising for a small business, it's common to want to attract new customers, and it's also common to want to retain existing customers. One way to do both is through the installation of a wrap. A wrap is when the logo of your small business, or a slogan, sticker, or lettering is put on another vehicle. This can create a marketing opportunity to advertise to multiple vehicles at the same time. It is relatively inexpensive and can create a great conversation piece around town.
Another popular vehicle graphics option is the installation of decals and stickers. These are generally small enough that they can be applied quickly and easily, without the aid of a professional. Vehicle graphics are a great option to add a little flair to your ride, but they also offer the ability to customize any vehicle with interesting graphics that can be removed or altered with ease. Vehicle graphics are available in several different styles, including perforated and nonperforated options. A popular choice among custom auto body shops is the perforated option, which makes use of high pressure perforations to create unique shapes that can be applied to almost any size sheet of vinyl.
Some vehicle graphics like decals and stickers may not be appropriate for all types of vehicles. Depending upon the specific regulations in your area, there may be restrictions on what can be printed on your car. If you have questions about the legality of specific vehicle graphics on a vehicle you are considering, be sure to consult with a local vehicle graphics expert to find out. Be sure to do your research and only purchase graphics from a legal, certified source!