Everyone has heard of the great utility that a press release can have for any company. This can help spread corporate news item through its publication in other media with a reach that not even a thousand marketing campaigns, but how to incorporate a press release into our digital strategy?
Reasons to include press releases in a digital strategy
Although the press releases should be more related to the communication department of any organization, sometimes the two are united or basically work together. Any marketing action must be endorsed by good communication. And communicating something with the help of the appropriate marketing tools and actions is more than necessary.
In this sense, yes, press release distribution services should be included in any digital marketing strategy but we must always know what, where and when to try to publish a press release. We can have a priori news that is attractive to us, and a press release that is perfectly done but that ultimately our note is not published anywhere. What has happened?
Let's look at an example. If you have a hotel establishment and you have just signed an agreement with a company dedicated to energy sustainability, this press release will surely go unnoticed by the mainstream media but not by the specialized press. Or imagine you have a chemical company and you have just discovered a grease cleaning formula for leather fabrics that removes the stain in seconds.
How to start from scratch with press releases
Although we want to appear in the mainstream media, first we must pay more attention to the sector's media that are surely the most receptive to our press release. Although, as we have mentioned before, you can analyze the publication rates of your press release in the general media or opt for the always effective formula of the advertorial, where we will hide commercial and advertising information as “normal” news.
Of course, never first launch the news on your website before sending it to the media because they will surely not publish it that way, be patient and wait for the media to post it. Of course, you should also know what information these media will NEVER publish. Product launches, offers, discounts ... all this, even if the press release is well done, it will never be publishable because it is pure and simple advertising and, of course, it pays.
You can include the best press release distribution service in your marketing strategy and launch them being something more original so that their publication is successful. An impressive headline always attracts attention, accompany it with a small study or some figure.