Wondering how to improve your dental SEO and breathe new life into your campaigns? These companies’ examples will inspire you with new ideas.

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As a dentist, you already have a lot on your plate. It can be challenging to know where to start with digital marketing.

Fortunately, having some great examples to draw from makes a big difference. It doesn’t have to just be dentists, either — sometimes looking at examples in other industries is an excellent way to get inspiration for your own dental SEO.

Are you ready to see five examples of incredible digital marketing? Swipe these ideas for your own practice.

American Express: Be an Authority in Your Niche

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If you want to be the children’s dentist in Guelph that everyone relies on, you need to establish your authority in that area. That means producing content that shows you fully understand your target market and can fully answer their questions and concerns.

American Express is a great example of this. They have a section of their website called Trends and Insights that focuses on consumer education. From trending topics to small business information, anyone interested in financial education can learn from the American Express website.

This positions AMEX as an authority and makes them the company people naturally think of when they need financial solutions.

When you do this for your dental practice, you’ll not only look great to visitors, but you’ll boost your SEO as well. Highly relevant, useful content is exactly what Google looks for.

Airbnb: Take Advantage of User Generated Content

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A key content marketing strategy is to ask for and use content from your customers. Airbnb is a perfect example. Instead of telling you how great their accommodations are in various parts of the world, they let their hosts and guests tell the story.

This is especially effective on social media, where users can share videos, images, and stories that have the ability to go viral. However, it’s also something you can put on your website to boost consumer confidence and engagement. 

Start by asking your customers for reviews, and build your online review profile. Then, think of fun ways you can utilize user-generated content in your business as well. People love telling stories and being the center of attention. Use that to build your dental practice!

Sports Systems: Take Advantage of Video

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Sports Systems is a company in Ottawa that installs sports equipment. To engage followers in younger demographics, they began to produce videos that told a story about how their products made a difference in people’s health and fitness.

They didn’t spend a lot of money on these videos, but by sharing them on social media they were able to boost engagement and catch the eye of people scrolling through their feeds. This led to an increase in quote requests and sales.

As a dentist, you can also use video to tell your story. They don’t have to be super polished — in fact, a behind-the-scenes clip can be captivating. If you don’t have the time or energy to do this yourself, consider a dental SEO agency in Hamilton. 

Anheuser-Busch: Respond to Major Events

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Anheuser-Busch makes beer and other beverages, perfect for relaxing and having a party. Then, in 2020, COVID-19 hit and shut down the entire planet, including much of Canada. One of the hardest things to find throughout 2020 was hand sanitizer, which is an essential product for keeping healthy and clean in the midst of a pandemic.

So what did Anheuser-Busch do? Instead of staying on-brand and offering beer, they made a significant shift. They used their extensive manufacturing and distribution network to produce and deliver hand sanitizer to a variety of communities. 

This allowed them to not only show concern during a trying time, but also to boost their profits during a time when few people were having gatherings. In the process, they cemented themselves in customers’ minds as a company that cares about making a difference.

It takes time to use this strategy, and you have patients to care for every day. That’s why you want to work with a company like Local SEO Search Inc. for your digital marketing. They take it off your plate so you can focus on your core business.

Mini Mioche: Work With Influencers to Boost Visibility

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Mini Mioche is a Toronto-based clothing company. Founder Alyssa Kerbel noticed that a specific Mini Mioche cap sold out online after it was posted on Instagram by an influential photographer. She realized she could capitalize on this by working with other influencers with children who would post pictures of their kids wearing her products.

She and her team work on finding people on Instagram with the style and ethos that match her brand. She reaches out to them and offers to hire them as an influencer.

How can you do this as a dentist? Think about people of influence that could talk about your services. You might think that no one would rep a dentist’s office, but remember that famous people appear on all kinds of commercials every day. 

The difference is that you don’t need a celebrity. Instead, you can find people who have online influence who would be willing to share about how your dental services improved their confidence, helped their kids, or had other positive impacts.

How is Your Dental SEO?

Now that you’ve seen these five examples, you can see there’s a lot you can do with SEO and digital marketing. How do your campaigns measure up?

If you aren’t quite there, don’t worry. Just get started today! Start with user-generated content, telling your story, and using some video. You’ll be surprised by how great the results are.