Press release is content in which there is information to be published by journalists in a number of media so that the news is released and can be accessed by the public. That is why the newly pioneering venture fits this concept. Writing is usually made by the public relations department in the company. Some companies may not have experienced PR team, but they can hire press release distribution service.

Business actors must pay attention to the writing style so that the information in it can be published by the media, this also includes attracting readers to access the information. Today there are many services of this type available or people who want to be able to create content related to company information. This service has expertise so that promotions can be conveyed properly to the public. With so many providers of these services, it must make entrepreneurs confused about which press release services are safe for their business. Because each service claims the best in their services. To choose the best and trustworthy and safe service to promote your business, you need to check their portfolios, warranty, quality and the price. Make sure you choose the best press release distribution service for your company because PR is important to begin your brand campaign.

What if you want to submit your press release by your own? Here are things you can do:

• Read the guideline of media where you want to submit your PR

Not all media has the same guideline or rule in sending PR, but they could be similar. You can categorize the media based on the similar guideline you have found and then you can send them in bulk

• Recheck your press release

Make sure you have rechecked your press release before you send it to media, you should check the title, sub-title and the body. If the media allows photos or video to PR, you can add them to your PR to make your content more effective and could help to gain more audience.

• Check the details too

You also need to check the details of your company, it is important to always add company details in PR

• Use formal language

Through email, you have to make sure that the language you are using to send your press release to media is formal. The title, the subject and the purpose of sending PR to media should be clear.

• Be ready if your PR is not published

Don’t worry when media rejects your PR, you can improve and then send them again to the media with improved content and detail.

When You Can’t Hire A Service, Here is Thing You Can Do To Submit Your Press Release

There are many ways that startups can do to introduce their products to the wider community, one of which is through media relations. In addition to having a reader base, the media generally will provide comprehensive reviews of the services that startups carry, in a tone that makes it easier for consumers to understand the product's vision. To get there, one thing startups can do is send out press releases. Press releases sent to the media must contain dense and contained information, so special tips are needed to produce a good release document. You need to rethink the content of the press release and make sure that you are not sending hard selling content through your press release. If you hire press release distribution service, you also need to discuss about the main message you want to deliver through PR. If you don’t use the service, you may need to know the ways to send your PR to media.

Send out press releases by email

Send out the press release via email. To get media emails, visit which media page you want to go to. Generally, on the "About Us" page, the media includes email from the editor who can be contacted when they want to deliver news. In writing email, there are things that need to be considered. The first is about the structure of email content creation, as follows:

Write a solid, concise, and clear subject / headline. Describe the content as a whole. Examples: "Press Release: Startup X Receives Funding from C worth Millions dollar ", "Startup X Presents Applications for Fishing Equipment Rental", etc.

In the body of the email start with a brief introduction and provide a summary of the news contained in the document. Because it is attached, there is no need to put the contents of the document in the email. If the writing assets are many, you can put them in cloud storage media (for example Dropbox or Google Drive), but make sure guest access is also granted.

Close by welcoming if there are further questions or discussions regarding the submitted release material.

If the delivery is done one by one or by using the mail merge method, the media email address can be entered in the "To" field. However, if sent in bulk, it is advisable to put email addresses in the "BCC" column. Column “CC” can be filled with e-mails of colleagues at relevant startups, for example to CEOs or investors. It indeed takes time and effort to send PR by your own, hiring best press release distribution service can be a good choice.

How Press Release Distribution Helps

In choosing press release distribution service, you need to make sure that you choose the fast one.  Choose a service provider that can create content without wasting a lot of time. Promotional activities should be carried out faster so that the company receives positive results from the marketing process. Determine services that can work according to target time and have professional performance in them. Not only fast in the process, choose services from press release services that are proven to be safe by seeing the number of satisfied customers with that service. This can prevent entrepreneurs from a fraud that is not uncommon by irresponsible individuals. The need for a serious overall examination in selecting this service before entering into a partnership.

Apart from the things that have been previously explained, there are also advantages to using press releases.

Public disclosure

The advantage is that of course you, your work, or even the products of a managed business will be better known by many people. When people start to recognize it, of course they will not hesitate to seek further information. Especially if their interests match the information or products you offer. However, the presence of this press release service can provide a lot of benefits for you. especially those who are intensively promoting or are branding something so that it is better known and known to many people. However, before you use the service, make sure if you choose the right service. Starting from the quality of services, how to offer and target markets that they can reach, to customer service and price issues. Make sure everything is in accordance with what is wanted and needed.

Press release services are one of the most commonly used public relations (PR) tools. Usually companies announce the latest things from their company to the media, company websites, and cooperate with other parties to deliver certain campaigns. For example, if a hotel has new facilities in the building, the public relation usually announces this through the media. The goal is for people to know the latest facilities at the hotel. Press releases reach a wider audience, making it easier for people to understand the company's products.

The concrete example in the opening section above is one of the many benefits that you can use to create a press release. There are still many concrete benefits that you can get if the company regularly distributes press releases to the public. If the company cannot make a press release, it would be better if you hire a trusted and best press release distribution service.

The Irreplaceable Things in Press Release Distribution Service You Can’t Deny

Nowadays so many people can type the press release according to the company's needs. If your office doesn't have a PR department, there's nothing wrong with paying for press release distribution service. The company will save more money than hiring the PR division on a full-time basis. Meanwhile your company does not perform the function of publishing every day. Usually press release services offer other affordable packages to meet the company's PR needs.

Focus on audience

Press releases are made to give to the audience so they understand about your company. Whether it's new products, new features, activities, and publication photos. However, in so many circles in society, if the staff is not skilled at placing press releases in the correct media, company publications will fail. Press release making services understand very well about the right target audience they have research based on marketing analysis. The current era of digitalization also makes it easier to convey information according to audience databases, so that the company's press release link will connect directly to people who access the same interests as your business products.

Value

Media live from advertisers. Anyone especially companies need to advertise to get more publications in magazines, newspaper, blog or even social media. PR directly has the effect of advertising, because they contain information about the product you are trading. With an affordable price you can cover two goals at once. The first is promoting the product and the second is announcing something new in the company.

Reputation

Contents that are covered by best press release distribution services or media like magazines or newspaper can build trust in your potential audience. The more news that is written in the press, there will be many people and consumers recognize your brand and there happens brand awareness achieved and your goal is met.

Branding

When you can see your company in news in popular media or social media, which means that your company has a positive image. When you can get success from good PR and get good strategy from best press release distribution service with their reputable media outlet, it will boost your branding. It will be lot better when your brand is all over the news. The positive image and impact will be seen shortly after media released your content. That is why it is important to hire the right service.

How to Distribute Contents?

Imagine if you gave a sophisticated cell phone to someone who only needed the feature to make calls. It won't even bother trying to text you. So, the cell phone manufacturer has made a good product to impress the public, but the phone is not going to get to the right customers. However, if the cellphone is given to someone who is enthusiastic about gadgets, they will use it to the fullest. The components of a cellphone, such as the brand, camera quality, and other specifications greatly influence a person's decision to buy the device. So, how do you target high-end cellphone users and not ordinary cellphones? That’s the analogy when you want to distribution contents no matter it is through press release distribution service or just through your own media.

Identify the goals and target audience

What is your goal? To increase brand awareness? To promote a new idea? Do you want to increase the number of registrants and followers? Or do you just want to share an article? Or are the target readers of the article are students? These questions will help you identify your goals and target audience. So you can distribute content better and if you want to do the same to PR, it could help you in choosing the best press release distribution service.

Choose the right platform

The distribution of content can be done on various social media platforms, such as Facebook, Twitter, Instagram, and Path. A group of people may access certain social media more often than other social media. You may have certain limitations, such as advertising costs, brand fame, social relationships, and other factors to consider. For that, here are the types of platforms that can be used to distribute content.

The platforms you have, such as social media accounts, blogs, official websites, weekly newsletters, and others are platforms that don't charge too much. So, owning the platform is the first step to distributing content. Open platforms are special places that are commonly accessed by many people. Such as online media and certain online forums. Paid platforms, such as advertisements on social media, sponsored content, and more. Platforms like this usually have a clear target market.

Simultaneous Distribution

After knowing clearly what the goals, targets, and distribution platforms are using. The next step is to distribute all three elements together. And develop strategies based on the activities that arise from the platforms that have been selected. E-commerce businesses will usually spend a lot of marketing costs to maximize the distribution of their content. By analyzing a trend in social media, it will provide you with information about what your readers and potential customers are talking about. Most of the distribution platform choices of the three types above are social media.

The Role of Community Marketing in Business

If we have discussed about press release and press release distribution service, now we can talk about other paths in marketing. One marketing strategy that is also effective in increasing sales is community marketing. Where this method is now developing rapidly and following the times. Yes, now the marketing community is more effective with an online platform. There are many media that can be used as community-based marketing media, such as FB groups, business Instagram, business Twitter and many more. What are the advantages of this community-based marketing strategy? What are the types, ways of doing and their benefits for your business?

Definition of Community Marketing

Community marketing is a marketing strategy in which the company or business interacts actively with its targeted consumer community. Of course, this community has the same passions, vision and mission. Simply put, businesses are marketed to consumers who have a community in which they have a direct relationship and interest to the company or business. This strategy focuses on building and maintaining relationships with all consumers. Therefore you must listen and respond to what consumers need and want. So it can be concluded that this strategy is actually a promotional media that functions to increase sales, increase new consumers and increase leads.

If digital marketing and best press release distribution function to attract new potential consumers, community marketing is carried out to retain existing consumers. So that they can always feel comfortable with your product or brand. In addition, there are many benefits that companies will get when implementing this community business strategy:

Gaining consumer trust

The main goal of establishing a business is profit. But companies shouldn't ignore consumers. Consumers are not robots who only make money buying your product. But furthermore consumers want to be king. Have you ever heard the term Consumer is King, right? Consumers also want to be served and heard. Maybe the product you offer is of high quality, but it's not uncommon for consumers who are still not satisfied with your product. Listen to their criticisms and suggestions. After all you have to give them the product they really need. This community marketing is a forum for consumers and brands to communicate what consumers feel about your product.

Increase brand awareness

Have you ever read comments or heard people talking about a brand or product that you already know or don't know? So that's one of the benefits you get from community marketing. Business can increase because one of them is the high level of brand awareness. People will easily talk about and know more about your business because of the community. The more people who know your product or brand, the more potential customers you can get.